UX researcher and service designer
who combines narrative thinking
with strategic vision
to create meaningful experiences
that solve real problems.
Embedded Files
Services I Provide:
UX Research, UX Strategy, Service Design
Research Plans & Objectives
User Insights Report
Personas & User Archetypes
Customer Journey Maps
Usability Testing Reports
UX Strategy Roadmap
Experience Vision / North Star Concept
Customer Value Proposition (CVP)
UX Opportunity Matrix / Prioritization Framework
Success Metrics & KPIs
Service Blueprint
Customer Journey Map
Ecosystem Map
Service Prototype / Concept Model
Implementation Roadmap
Recent Work
EdTech
A mobile app designed to help singers develop their riffs and runs through structured, self-paced practice
FinTech
An automated savings feature that helps Wise users save consistently across currencies while preventing impulse spending
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Google Sites
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