UX researcher and service designer
who combines narrative thinking
with strategic vision
to create meaningful experiences
that solve real problems.
UX researcher and service designer
who combines narrative thinking
with strategic vision
to create meaningful experiences
that solve real problems.
Services I Provide:
UX Research, UX Strategy, Service Design
Research Plans & Objectives
User Insights Report
Personas & User Archetypes
Customer Journey Maps
Usability Testing Reports
UX Strategy Roadmap
Experience Vision / North Star Concept
Customer Value Proposition (CVP)
UX Opportunity Matrix / Prioritization Framework
Success Metrics & KPIs
Service Blueprint
Customer Journey Map
Ecosystem Map
Service Prototype / Concept Model
Implementation Roadmap
Recent Work
EdTech
A mobile app designed to help singers develop their riffs and runs through structured, self-paced practice
FinTech
An automated savings feature that helps Wise users save consistently across currencies while preventing impulse spending